This one's pretty self-explanatory. Also pretty minor: a non-kosher chocolate bar. :-)
I wasn't really upset at all, but it sure would be nice to see more store-brand kosher stuff there!
----- Original Message -----Sent: Wednesday, February 11, 2009 5:17 PMSubject: Kosher Private Label (365) ProductsI apologize for sending this to you directly, however, the email feedback form at your website kept saying "Valid comments are required before you can submit this message., please check and try again." when I tried to submit my comments, below. Please foward them to the appropriate department - thanks!I was offered a sample of "365" brand chocolate at your store this past Sunday.
However, checking the label revealed that it isn't kosher, despite the fact that many name brands of high-quality chocolate are.
The person offering the samples told me this was because it was coming in from the U.S., which seems like a completely nonsensical explanation (there are more kosher products in the U.S. than in Canada due to a larger base of consumers). He did add, more helpfully, that some of the locally-sourced products (ie dairy) do bear kosher supervision.
While I realize kosher supervision isn't one of your main criteria for sourcing private-label products such as the "365" chocolate, you might want to consider making it a higher priority, both because of a growing number of people looking for kosher food and also since other consumers (muslim, vegetarian, vegan, etc) often look to kosher supervision as a way of ensuring consistency of ingredients (ie the absence of dairy, gelatin, etc).
It would also probably be helpful to ensure that store staff are fully aware of the issues behind kosher food and its labelling so that they can be more consistently helpful.
I'd be interested in learning more about Whole Foods' policies on kosher food and sourcing kosher versions of store-brand products.